Brands have been flocking to the social media ever since the number of active users surged globally and took marketing into the newest level. Various platforms such as Facebook, Twitter, Instagram, and YouTube offer different functions to reach a specific target audience or even discover new ones.
Upon jumping into the bandwagon, some brands often commit mistakes that cause more damage to the business than achieve their goal. Effective presence in social media is a must and it requires a lot of effort on planning, implementing and evaluating.
Be sure to consider these things to avoid the pitfalls of social media marketing:
1. Knowing who you are.
Figure out your brand’s identity like what it stands for, how it speaks and looks. Let its unique personality outshine the competitors. This also goes for knowing your target market from the general netizens.
2. Using social media platforms.
Never ever do the mistake of using all the available social media channels and posting your content simultaneously. Each has a specific business function and audience so you better choose wisely.
3. Planning is key.
Stop yourself from randomly posting contents that have nothing to with your brand. Make sure creativity, practicality, and engagement go well smoothly when you post your contents. Also, keep in mind to know the best schedules for them.
4. Build and Keep Good Relationships.
You can easily destroy your audience interaction when your account remains stagnant or ignore messages from them. It should function as the best customer care support for the needs of your target audience and handle a crisis like a pro.
5. Going for the right KPI.
Do not just rely on the number of followers or likes when it comes to evaluating your campaign's success through your preferred Key Performance Indicator (KPI) . Study the quality of your contents or engagement with your target audience to develop insights and formulate innovative strategies.
Social media marketing can do a lot to improve your brand but like any great power, it comes with big responsibilities. One mistake can be all that it takes to send your brand to its downfall.
You will need a team of dedicated professionals who will make sure your brand avoids these pitfalls and go beyond everyone’s expectations. Look for the social media managers in the digital marketing scene that are best fit to your needs